Material Mayhem

The month of May was one filled with more stories about the fashion industry’s failings than you could shake a stick at. It felt daunting to attempt to keep up with it all. And now that we’ve turned the page on the calendar month, the momentum to keep these important conversations going is dwindling. 

Then, I recognized I had barely made a peep about it here, on what I often refer to as “my real blog.” I’ve written about it a bit all over the place, but without any sort of cohesiveness. I am trying to resist the urge to share thoughts constantly, as they pop into my mind, to share them in the endless streams on Twitter or Facebook. For equal parts archival purposes, I’ll post longer versions of conversations. Let’s begin with something I shared on Facebook on May 24th:

Frustration of the month: the desire to publicly criticize clothing companies whose policies you disagree with – but would never shop at in the first place. I’m very happy to see people think critically about clothing brands, but can’t help but wonder what the end result is. Whether it be American Apparel, Abercrombie & Fitch, Urban Outfitters,  Joe Fresh… I have been seeing this ad nauseum in my Facebook and Twitter feeds.

 

Thing is, the people sharing these links are overwhelming the people who have never/would never shop there in to begin with. The main criticism seems to be about size availability, or explicitly sexist marketing/branding. Are these the most “popular” reasons to criticize a brand? Why aren’t we lauding the companies and brands that we believe do a good job? That design and sell quality products, and respect their workers?

 

Why do we spend so much time and energy in attempts to hold the white male CEOs of shitty brands to account, when they’ve built their empires on these very same toxic attitudes?

 

Wouldn’t you rather laud brands who have challenged those notions?

You can read what my very smart readers had to say by visiting my Facebook page. What do you think? 

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