Tag Archives: 1924

knowledge, power and “feminist” fashion blogs

gloria swanson, photographed by edward steichen in 1924

Gloria Swanson photographed by Edward Steichen for Vanity Fair, 1924

these days i’ve been spending a lot of times with books. fiction, non-fiction, zines, and gorgeous picture books. re-reading ones that have been on my shelf for years, and starting ones i’ve been meaning to get to for longer than i’d like to admit. this weekend while visiting my friend marika‘s place, i poured over the copy of Objectif Mode, 1850 a nos jours she had taken out of the library. myself, ainslie, cat and simon turned the pages together, pointing out our favourites. the chapter for the 1920s began with a cropped version of one of my favourite photographs. i gasped, and said, “swanson! steichen! how glorious.” it didn’t have a caption on that page, so my friends were kind of surprised.

“how do you know that?” cat asked.

i laughed it off, mumbled something or other about how it’s just a random bit of knowledge tucked away in my brain somewhere… but how? and why?

i know it because i love it, is the short version.

i know it because i’ll always remember this image. because there’s something about early photography that pairs decadence, decay, the jazz age, art, fashion that will always be compelling to me.

i know it because i’ve seen many other photographers try to emulate what it is about this photograph that draws you in so much. is it steichen’s talent as a photographer? is it swanson’s gaze? is it both?

Gertrud Arndt, « Maskenselbstbildnis Nr. 16 », 1930

Gertrud Arndt, « Maskenselbstbildnis Nr. 16 », 1930

i also know these things because i am smart. because i am not just a passive consumer of photography, art, and fashion – i’m a fan. i take the time to inform myself, to remember details.

after finishing the book, i must admit i felt slightly disappointed. curious choices for images to define over a century of style. in the end, what i personally disliked about it was that it did not present the picture of fashion that i know and love. it presented the typical vision of fashion as one occupied by those who can afford to indulge in high-end couture, with more photos of runway models and movie stars than your average joe. a model can wear a dress, that is their job at the end of the day, but i’ve always been more interested in why someone might choose to wear certain garments, and how they wear them.

this reminded me yet again why i often feel alienated by the “fashion” world.

this leads to other things i’ve been asking myself about these days: what makes a fashion blog feminist. perhaps it’s because someone pointed out to me that when you google “feminist fashion blog,” my blog is on the first page of results. perhaps it’s because i’ve come across more than a few fashion blogs that describe themselves as feminist, yet i see very little/no explicit political content or discussion. or worse, a very second-wave version of what it means to be feminist.

a tweet posted on may 9th by julia that reads "if i could just have a feature that would let me read about fashion online without having to trudge through body hate bullshit, that'd be great."

one of the more specific reasons this question has been on my mind is because of last week’s extravagant fashion event. i wanted to see what people wore to the met ball last week. briefly: the met ball is when the top of the top get decked out to the nines in incredibly lavish clothing. here’s a more detailed description from the Atlantic‘s may 2007 article “Why Fashion Deserves its Place in Art Museums:”

Once inside, the 700 guests—actors and models, designers and socialites—will dine and dance and preview the museum’s newest exhibition. The occasion is the “party of the year,” the Met’s Costume Institute Benefit Gala. Co-chaired annually by Vogue editor in chief Anna Wintour, the party is not just a chance to wear and admire beautiful clothes; it’s a lavish and efficient fund-raising machine. Tickets start at $6,500 per person, with tables for 10 running as high as $100,000. Last year’s gala raised $4.5 million for the museum’s fashion department.

obviously, it’s one of my few typical “Fashion Elite” moments of awe. i generally click through a handful of fashion week shit, but it’s generally kinda low on my radar. the met ball, on the other hand? pure fantasy through and through, and i shamelessly love gawking at it. this year in particular featured an exhibition that is right up my alley: Schiaparelli & Prada (and wrote a bit about back in march). in my hunt for more photos of the dresses people wore, i visited sites i tend to avoid… and was reminded of why. i found myself rolling my eyes at the comments, and asking myself, really?

the comments on jezebel‘s “good/bad/ugly” met gala review are more about how skinny a model is, how much someone looks like a “drag queen” (as if that’s a bad thing?), and how slutty a woman’s dress is than about, say, whether or not it was an appropriate choice for a gala that lauds designer known for collaborations with surrealist artists, or how the theme of the gala this year was explicitly focused around conversations about feminist women.

the overall tone i got from the four or five websites i visited was one fraught with body policing (variations of the she’s too thin to show that much skin/she’s too fat to wear that dress/that colour/that style, usually coded in words like “flattering”) and left me headdesking. why so much vitriol when there were so many other potential things of substance to discuss? who chose to wear schiaparelli’s signature shocking pink? what worked, the over the top designs or the more demure ones? the hommages: well-done or too hokey?

i took to twitter and of course discovered i’m not alone in wanting to consume fashion (at least visually) without having to confront body hate and mean-spirited comments everywhere i turn. jenny zhang was briefly the fashion commentator at jezebel, and talked about her own struggles with facilitating that environment, as someone who identifies as feminist:

For a while, I was writing red carpet commentary for Jezebel, and I always felt too mean or not mean enough or not quippy enough or not discerning enough or too judgmental. It’s hard to write meaningfully about fashion! At least it is for me.

and i hear her. we fall into the trappings of “oh my god, she wore THAT?!” partly because it’s so effortless, but also because it’s so pervasive. it’s everywhere we turn. not only that, it’s ridiculous gendered, almost always heteronormative, often racist (if not completely whitewashed) – and overall unproductive and boring in my eyes. if you missed it, i wrote an article mapping out my feelings around those issues last year.

it’s so easy for me to feel as though i’m the one in the wrong, because i feel as though i’m in the minority. it’s easy to feel as though i should just accept that catty rude comments about people’s bodies are par for the course when it comes to talking about fashion. that i’ll always have to start conversations about my interest in fashion and art by defending that fashion can be art, since most people’s perception of the word “fashion” is a vacuous and mean-spirited one.

for me, framing my blog as a “critical take on fashion culture” is the most direct way i can challenge these notions. people know if they come to my blog they won’t see me writing about fashion in that way.

self-portrait by mccall johnson

i’m trying to remember why i write here. why i’ve been trying to create this space and foster dialogue around feminism and fashion for years. even though there are more and more of us these days, we still have to defend the very basic premise that you can be interested in fashion AND be a feminist. i’m really looking forward for the day we can put those conversations to bed, and move forward.

i should pride myself on my extensive knowledge of fashion and art, not laugh it off.  if i’m less worried that people will interpret my interest and affection for fashion as frivolous or anti-feminist, than maybe i can finally get to that point. let’s trade in shame for pride, stop being belittled and start being empowered. i’m done with the defenses. let’s keep talking about how to challenge oppressive ideologies we see operating in the fashion world we are already a part of.

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